This short exercise will provide the insight you need to ensure your website meets the needs of your target audience and achieves your objectives! Please work through it carefully.

First, shift your perspective. Pretend you are one of your prospects, customers, members - in other words, someone in your target audience.

Next, make a list of every important piece of information or interactive capability that this person would need or expect on your website to do business with your company.

Then prioritize the items. This is a key step. Don't skip it.

Finally, go to your website and find those items.

How difficult is it?
Can you find all of them easily?
Are the top five on your home page?

Keep in mind - this is the experience that your visitors are now having!

Does it deliver the impression you want them to have of your organization?
Does it motivate them to take the action you want them to take?

If not, please Contact Us for a solution.